This is the time of year every professional journal, magazine, and other media is full of articles on resolutions, predictions and tips on goal setting. Yawn - is there a new angle?

Within the communications sector, popular blogs and networks are full of articles on employee engagement, developing strong internal cultures and building networks. There is good information out there, if you are willing to wade through a whole lot of theory and professionals within the networks commenting on each others’ theories.

The problem is, most of the information is written by professionals working in the profession for other professionals in similar roles, and not of much use for the human resources manager, executive director, communications or marketing officer, or professional fundraiser looking for practical information.

Employee engagement is, and always will be a most important challenge for any kind of organization. Without staff who understand the point at which their personal goals, talents, abilities and purpose intersect with that of others, and the organization, no organization can hope to succeed. With all the chatter about the need for innovation, the big question should not be how, but why?

Most of the time, the temptation is to try to persuade - by sharing numbers, projections, and lately - threats - that jobs will be lost, etc. without the commitment and boot-pulling of staff. This doesn’t work. This is data. Data is logical. Human passion and drive is emotional. There is a hierarchy of needs and emotion at work that has nothing to do with organization structure.

Start with why? Think about why this is important. Put yourself into a staff member’s shoes. What’s in it for them? What hopes and fears do they have? Is there common ground between their’s and the organization’s? How can you help?

I realize this may seem oversimplified - but as with many things in life, simple works. Start there in 2009!