Donor communications, Internal communications, Non profit communications

Behind the news stories03 Oct

Bad news sells. Most of us have become desensitized. But what happens when the story hits too close to home, for example, controversy or issues hitting the media are about the organization you work or volunteer with?

I hope for your sake that this doesn’t happen to you, but in too many cases, staff and others close to the organization find out when their phones ring and their mothers or neighbours alert them to the front page. This is wrong, and mostly avoidable.

If you are in a position of influence, ensure that you have a plan in place to manage issues and crises before and after they become public. If you’re not sure how, sign up to receive an article on this very topic, in a few weeks’ time.

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Sherri Garrity

Sherri Garrity is a communications consultant, coach and author who helps organizations fix communications problems. Find out more

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Email Sherri or call today at (204) 955-6391.