Entries from March 1, 2008 - April 1, 2008

Recycling tips for nonprofit marketers

Are you stuck? Borrowed from business writer and direct response expert Dan Kennedy, here are some creativity formulas to help you work with what you've got:

  1. If you can't change the product, change the package.
  2. Make it bigger.
  3. Make it smaller.
  4. Add to it.
  5. Subtract from it.
  6. Do it faster.
  7. Do it slower.
  8. Do it cheaper.
  9. Do it more expensively.

These formulas can work for anything, from a pizza parlour to your nonprofit. There really aren't that many new ideas under the sun, it just takes some creativity and fresh perspective to make the most of what you've got!

Interested in more like this? I'm offering a free teleseminar this week that will introduce you to new ways of thinking about your "old" nonprofit challenges. Signing up gives you access to the session as well as 15 days of tips to get you started.

Posted on Sunday, March 9, 2008 at 08:52AM by Registered CommenterSherri Garrity in , | CommentsPost a Comment | EmailEmail | PrintPrint

New resources for HR information

A while ago I wrote about the HR Council of Canada and their survey of the nonprofit sector. New resources are now available on the Council's revamped website, including toolkits and links. Best of all information is clearly identified starting at first click - you can choose from manager, employee or board member resources.

Posted on Thursday, March 6, 2008 at 11:00AM by Registered CommenterSherri Garrity in | CommentsPost a Comment | EmailEmail | PrintPrint