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Subscribe to our e-newsletterFlexing your communications muscle07 Jun
The more you do something, the better you become at it. This is as true for communications and marketing, as it is for anything else. A marketing expert I read once said, "writing is like flexing your marketing muscle" and I have certainly found this to be true.
The more you write to, talk to, listen to and absorb all you can about your donors, staff and volunteers, the more natural and authentic your communications will become. You will be speaking their language, rather than the clunky, formal org-speak of your mandate, vision etc. This leads to better matches, greater understanding, and more funds raised for the work of your organization. So feel that burn (the good and healthy kind)!
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