Stay updated on our news
Subscribe to our e-newsletterThe mystery shopper28 Sep
Borrow a page from the retail industry. If you really want to view your organization from a donor’s eyes, be one. I call with a general inquiry, join or donate to an organization and sign up on the mailing list when I do a communications audit for an organization. There’s no more basic and telling way to check out the donor experience and see how close or far you are from living up to your mission and values statement in your day-to-day operations. You may also find some missed opportunities and mixed messages in your materials and interactions along the way.
Leave a Reply