Inspiration, Internal communications, Non profit communications

Too small for a communications program?09 Oct

I have had people ask me how big does an organization have to be to require a formal internal communications program? The flip side of this is "that won’t work for us, we are too small". My answer is always the same: size doesn’t matter.  Internal communications is just as important in an organization of five people in one location, as in an international organization with multiple offices and hundreds of employees. A formal program doesn’t have to be as formidable as it sounds: it can consist of devoting time at each staff meeting to touch base on the organization’s strategic plan or progress on an important goal, inviting two-way dialogue and feedback on pending changes or new ways of doing something, and making sure staff know where to find information and who to go to with questions. The key is ensuring they are plugged in to the strategic direction of the organization and understand how they each fit and contribute. If you’re a small organization, steps toward a formal plan can be as simple as writing down the different opportunities you have to communicate with your staff, and pencilling topics and time frames. It’s also useful to think of best practices as scalable, meaning you can increase or decrease all those big ideas you hear about to get the right-sized solution for your organization.

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Sherri Garrity

Sherri Garrity is a communications consultant, coach and author who helps organizations fix communications problems. Find out more

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