Just like consumers in the marketplace, donors can be at any point in the psychology of buying process at any given time. This is through no fault of your own; the fact is, you have no control over if or when a prospective donor is going to make a contribution to your organization.
All that you can do is encourage them to walk with you down the path of the possible. This is not without its challenges: in many cases you are selling the invisible. Unlike a product you can touch, see, feel or hear, your organization is selling a cause and a chance to invest in it. This isn’t new. What is? Today more people make decisions based on their peers and aided by social media using internet, popular tools like Facebook, YouTube and others. So in addition to being able to identify and market to the right prospects, organizations and businesses are also wise to recognize the power of word of mouth.So what can you do to encourage a contribution, and ultimately, a relationship? Read the rest here.